Imagining a brand that feels good
— Challenge
The first step of this project was to think about a new distinctive name for the company since their old name was confusing about the nature and ingredients used in their products. A second challenge was to established a graphic line strong enough visually to develop brand recognition.
— Solution
When we spoke with the founders of the brand, we came up with the name « Bless », which means « the act of saying or doing good ». Going with this principle, each letter of the word Bless carefully represents their values and the good they want to convey through their 100% natural ang vegan products. A branding and a full range of packaging in different formats was conceptualized, always with the aim of reflecting the simplicity and the values of the brand without distorting it.
